Are you thinking about making your mobile app better?

In our daily lives, we rely on apps for many things. On average, people use about nine different apps every day. Some even say they can’t imagine life without them. That’s why app developers work hard to make their apps stand out. However, it’s not always easy to achieve this goal.

Research shows that 25% of users stop using an app after trying it just once, and only 32% return to an app more than 11 times. With over six million apps out there, it’s tough to get and keep users interested and engaged.

As the app market gets more crowded,  how do you make your app a cut above your competition and remain competitive?   The answer is Social Features. 

Why social features?

In today’s market, social media apps are some of the most downloaded ones. They’ve become popular because people enjoy using them to connect with others and share their experiences.

Social media applications thrive in today’s digital landscape, emerging as some of the most popular downloads across various app categories. Their widespread success begs the question: what sets social media platforms apart from others? It all boils down to the inherent human desire to connect, even in virtual spaces. Social media platforms serve as virtual meeting grounds, enabling users to engage, interact, and build relationships online.

As a result, social media marketing has become a cornerstone of modern marketing strategies for businesses and brands. Leveraging these platforms allows companies to reach their target audience through diverse channels, fostering new connections and expanding their networks. By embracing social media, businesses can tap into a vast pool of potential customers while facilitating meaningful interactions and community engagement.

Given the undeniable impact of social media platforms, it’s wise for businesses to explore ways to emulate their success within their own apps. Incorporating social features presents a compelling opportunity to enhance user engagement, foster community-building, and drive app adoption. By integrating social elements into your app’s framework, you can create a dynamic and interactive user experience that resonates with today’s digitally connected audience.

Top 5 social features

Boosting in-app user engagement through social features sets your app apart, offering customers a seamless way to connect within their community sans the hassle of signing up for multiple social networks. Wondering which features can captivate your customers and maintain their interest? Look no further! Here are the top five social features you can swiftly integrate into your app today!

1. User profiles

Setting up a profile inside the app is a great way to stand out and build a strong profile. Allow users to create in-app user profiles to promote themselves and discover other users. Their profile can contain anything that will help them create a personal brand — their favorite things, passions, or pictures they’ve taken during their trips!

2. Live Chat

Adding in-app messaging like live chat support can improve the overall user experience. Utilizing chatbots to handle common questions can make customer service faster and cheaper. Plus, bots can free up human staff to focus on more complex issues. With automated live support cutting down on wait times for problem-solving, you can invest more in improving your app, leading to satisfied, loyal users.

3. Push Notifications

Sending regular push notifications is crucial for keeping your audience engaged and loyal. When used well, push notifications can increase app engagement by 88%. They’re simple to set up and can be used to share updates, announce special deals, and encourage users to return with personalized messages. Push notifications are an effective way to stay connected and re-engage users, showing them that you value their presence.

4.  Stories

Incorporating Stories into your app can significantly enhance user engagement and interaction. With Stories, users can share moments, photos, and videos in a dynamic and ephemeral format, encouraging real-time interaction and connection. By integrating Stories, you provide users with a fun and engaging way to express themselves, fostering a sense of community and belonging within your app. With the popularity of Stories across social media platforms, incorporating this feature can keep your app relevant and appealing to users, driving increased usage and retention.

5. Marketplace

Integrating a Marketplace feature into your app can revolutionize user engagement and interaction. With a Marketplace, users can buy, sell, and trade goods and services directly within the app’s ecosystem. This creates a vibrant and dynamic community where users can discover new products, connect with sellers, and make transactions seamlessly. By incorporating a Marketplace, you empower users to engage in commerce activities while staying within the app, enhancing their overall experience and satisfaction. With the rise of online marketplaces, integrating this feature can elevate your app’s appeal and keep users actively engaged and involved in the community.

Final Thoughts

Adding social features could be the key to making it more popular. By including these top five social elements, you can keep users interested and create a more enjoyable experience.

Let’s connect with us and enable these social features on your app. Get started today and learn how you can power social experiences on your apps/ platform.