Creator Hub for a Nestlé Dairy Brand
Connect creator participation, content review and rewards in one brand-owned hub.
The Creator Hub brings registration, social account verification, video submissions, view tracking and reward visibility into a connected campaign experience for creators and administrators.
A creator program for a dairy brand in Vietnam
A Nestlé dairy brandFrom a multi-channel challenge to one central hub
Coordinate a creator program across multiple social channels.
A program involving recruited creators and open participants needs a consistent way to register accounts, explain participation rules, collect content links and review eligibility. It also needs clear tracking of views and rewards so creators and campaign operators can follow the same process.
A central hub for participation and campaign operations.
The platform connects the brand website with a creator dashboard and an administrator workspace. Creators publish videos on their own social channels and submit the links to the hub. The review workflow checks account alignment, video format and content eligibility before approved submissions proceed to view tracking and reward review.
Recruited creators and open participants join with accounts on different social channels.
One registration form captures participant details with Facebook, TikTok and YouTube links, and verification checks that the participant owns the publishing account.
Rules and terms need to be explained the same way to every participant.
A mobile-responsive program page on the brand website presents how to join, terms and conditions, and rankings.
Videos are published on external channels, so their links have to be gathered and followed up.
Creators submit video URLs to the hub and follow each submission’s Pending, Cancelled or Approved status.
Every submission has to be checked before it counts towards results.
The review workflow checks account alignment, video format and brand safety, combining system checks with human moderation.
Creators and campaign operators need the same clear view of views and rewards.
A personal dashboard shows views and points; eligible results are confirmed in administrator review before vouchers are redeemed.
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The hub coordinates participation and review; content creation and social publishing take place on the creator’s external channels.
Four steps from discovery to rewards
01DiscoverFind the program through website navigation, a homepage banner or campaign communication. Read how to join, terms and conditions, and view creator or content rankings.
02RegisterComplete the registration form and provide social account links. Account verification checks the link between the participant and the publishing account.
03Create & SubmitAccess the creative toolkit, publish a video on a participating social channel and submit the content URL. Follow its Pending, Cancelled or Approved status.
04Track & Receive RewardsReview content views and points in a personal dashboard. Final eligible results are subject to administrator review. The redemption mechanism uses voucher codes for products or merchandise.
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04Creator Registration and Profiles
A registration flow captures participant details and Facebook, TikTok and YouTube account links, supporting both recruited creators and open sign-ups.
Social Account Verification
The system compares the publishing account with the registered account. Administrators can review exceptions and evidence of ownership when creators use multiple channels.
Content Submission and Review
Creators submit video links and monitor submission status. Review covers account alignment, video format and brand safety, combining system checks with human moderation.
Personal Creator Dashboard
A personal workspace shows profile information, submitted content, status, view-related results and reward information.
View and Reward Tracking
The workflow tracks public views by channel and distinguishes current tracked rewards from rewards approved after result review. Conversion rules are finalized for the program.
Campaign Administration
A central dashboard helps administrators review creator and content statuses, inspect approved submissions and monitor view counts, submission volume and reward totals.
Separate tracked activity from approved rewards.
The moderation model combines system checks with administrator oversight. It checks whether the submitted video belongs to the registered account, whether it uses the required format and whether it meets brand safety criteria. Organizers can review ownership evidence for additional channels.
Weekly result review allows administrators to assess tracked views before finalizing eligible rewards. Reward conversion and redemption arrangements are defined with the brand and fulfillment partners.
Views and points recorded while the campaign runs
Rewards confirmed after the weekly result review
Designed to make creator participation easier to manage.
A central place to understand the program, submit content and follow status, views and rewards.
A shared workflow for verification, content review and result checks across participating channels.
A website-based participation experience with structured records of creators, content and reward activity.
Services behind a creator hub
Build a creator hub around your brand’s program.
Discuss a platform that connects creator onboarding, submissions, moderation, performance tracking and rewards in one coordinated workflow.